BROADCASTING VS. OTT COMPETITION: HOW TRADITIONAL MEDIA AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, 후후티비 우회 with Netflix, Watcha, and domestic platforms being leading competitors. As viewing trends evolve, competition bet